Experience Matters.

Strategic Planning Solutions

Rick Appleby founded Strategic Planning Solutions in October of 2019, after six years with a business coaching firm where he successfully implemented EOS® in more than 60 companies, and coached more than 150. Prior to coaching, Rick enjoyed a highly successful business career, which included Senior Executive roles with Fortune 500 companies, such as Compaq/Hewlett Packard and Foxconn. As VP of Manufacturing and Chief of Staff for Foxconn, Rick was responsible for all North American Manufacturing for Hewlett Packard, IBM, Lenovo, and others, managing a business unit representing revenue in excess of $3B. He then held the role of International Director and Head of Americas Operations for Elcotec, a $5B global contract manufacturing business from Finland, with multi-site responsibility. In 2008, Rick joined Dedicated Computing, a Milwaukee-based company that designs and manufactures computing solutions for Military, Medical, Security, and Oil Exploration, as COO. In this role, Rick was responsible for all Operations functions, including Design/Sustaining Engineering, Manufacturing, Sourcing, Quality, Logistics, Customer Service, and Program Management.


Rick founded Texan Tailgaters, Inc., a highly-successful independent business. The business was recognized in national TV and Print Media, including articles in the Wall Street Journal, American Express Travel Magazine, and numerous Houston and surrounding area newspapers.

Personal Life

Rick resides in the Lake Country area and is actively involved in and supportive of numerous Church and Civic organizations, including Oconomowoc Lakewalk for Cancer, where he led the top-fundraising team three consecutive years. Above all, Rick is proud of his work with Ronald McDonald House, the Bread of Life Ministry, the Waukesha Food Pantry, and the Milwaukee Rescue Mission, because it has allowed him to care for for the elderly, homeless, and those in need of support while dealing with sickness. His impact extends internationally through a mission trip to Nairobi, Africa. Rick is happily married to his wife Dianne, and between them, they have 8 children and 14 grandchildren. He was originally born in Kentucky and is an avid Wildcats fan. He spent nearly 20 years in the Houston area before moving to Wisconsin in 2008. In his spare time, he enjoys sporting events, golf, sports cars, cooking, boating, and traveling with his wife and family.

Rick Appleby


Specialties Include:

  • Pinnacle Business Guide
  • Executive Coaching
  • Business Performance
  • Business Systems and Tools
  • Culture of Accountability
  • Execution
  • Exit Strategy
  • Leadership Development
  • Merger and Acquisition
  • Organization Change
  • Strategic Planning

Jill Allen – Business Development Director

Jill Allen is an accomplished business and healthcare executive with progressive experience within the Managed Care Industries. Throughout her career, Jill has been cultivating partnerships and building lasting relationships across all business sectors, including Fortune 500 organizations. Jill thrives on innovation and helping companies find solutions to problems. Jill’s passion is to help organizations reach their goals. Jill understands the impact of a business coach and the Pinnacle Business Guides system. She has firsthand knowledge of the results companies achieve through a disciplined operating system. Jill was the Founder and CEO of Consumer Health Connections (CHC), a telemedicine and telepresence company. She built CHC from the ground-up after spending years in the work comp industry. CHC’s platform delivered an innovative cutting-edge solution within the workers compensation and PI industry. Jill obtained several patents and raised $4.75M. As a passionate leader and strategic thinker, she understands the challenges clients face. Her ability to forecast industry trends and provide innovative solutions is second to none. Prior to CHC, she was the Owner and Chief Business Development Officer for a national managed care company. Jill is a Registered Nurse and holds both a BS in Business Management and a MS in Health Service Administration. Jill is passionate about delivering results and disrupting the status-quo. Outside of work, Jill enjoys family time with her husband and four children. She appreciates hard work and cherishes the many blessing life has to offer.

Jill Allen

Business Development
To schedule a free consultation with Strategic Planning Solutions

EOS Implementer from 2012 – 2021

Rick Appleby

email: rick@spswis.com

Office: (262) 966-0232

Cell: (262) 468-8358