Executive coaching can serve any business. While the business coach focuses more on the business’s performance, the executive coach focuses more on the executive’s performance.

The client-coach relationship is foundational in all coaching but it is particularly critical in executive coaching. The business owner or executive must be willing to assess their personal leadership and emotional intelligence. They must be willing to look deeply at their own impact on the organization and the team. An executive coach will help the leader better understand themselves and therefore better understand the needs of those around them.

In addition to more intensely focusing on the personal growth of the owner or executive, this coaching may also be used to align a management team, an executive team, or even a board. The executive coach will help with organizational focus, organizational development, and organizational culture.